Join us in Brewing Better.

As the exclusive distributor of brands like Hario, Origami, Ratio, and Poursteady, Merchants and Advocates offers you the best tools to elevate your brew bar or roastery retail space. From grinding to pouring, we stock high-quality products for the entire brewing experience.

Merchants and Advocates is proudly a project from the C4 Coffee Co. team. Based in Christchurch, we are independently owned with a goal to help Kiwis brew better coffee.